BAM Broadband needed a refreshed website to clearly communicate multiple service offerings after merging two separate brand identities into one.
The project was a full redesign based on an updated brandbook. Working from existing site structures, I defined new UI patterns and visual elements to create a consistent experience across all pages.
MY ROLE
I translated the updated brand identity into a scalable web design, restructuring navigation and content hierarchy to improve clarity for both users and the marketing team.
- Managed the redesign of a fully responsive B2B website following a brand refresh, ensuring visual consistency and scalability
- Re-structured site navigation and content hierarchy to improve service discoverability and reduce user friction
- Defined UI patterns and custom visual elements aligned with the updated brand system
- Implemented HTML/CSS for core pages and marketing landing pages
TIMELINE
2024
